Management Lessons Inspire Social Impact

By Karl Hofmann, PSI President and CEO CEO of PSI, Karl Hofmann, discusses what unique approaches organizational leaders should adopt in order to build and maintain a thriving enterprise. This post was originally published in The New Global Citizen, a publication from PYXERA Global, that highlights the stories, strategies and social impact of innovative individuals,

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Could loyalty programmes help save lives in Africa?

Are you a member of a loyalty programme? If so, can you imagine someone living on $1-2 a day being motivated by a frequent flyer-like offer? Many of us have adapted our consumer behaviour to respond to loyalty programme incentives. The prospect of a free cup of coffee after ten purchases, or that upgrade after

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healthcare, public health, universal health coverage, health insurance, health systems

5 Interesting Ways Countries Use Taxes to Pay for Health Care

By Minal Bopaiah, Communications Manager, PSI Many U.S. citizens are sighing with relief after filing their annual income tax forms today. And this year, for the first time, a citizen’s registration with a health insurance policy will affect their tax rate. But while the U.S. has been hesitant to use tax revenue to bolster its health

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Yusni and her husband Zainuddin with their newborn son. (Photo: Jphiego)

Why Individual Donors Matter: An Interview With PSI’s Karl Hofmann

By Charlie Bressler, Guest Blogger from The Life You Can Save Foundation This post originally appeared on TheLifeYouCanSave.org blog and is re-posted with permission. What possessed Karl Hofmann, a career diplomat stationed in Paris, to leave the diplomatic corps and accept a position as President and CEO of Population Services International? After spending fifty minutes speaking

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When Girls Matter Everything Changes

By Oscar Abello When journalist Holly Gordon started researching the best interventions to solve poverty today, she and her team weren’t looking for a gender-specific or sector-specific solution. But they couldn’t avoid one: girls’ education, which became the clarion call in the documentary Gordon’s organization of the same name ultimately produced, Girl Rising. Gordon, now

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Three reasons to invest in healthy lives

By Karl Hofmann Health — we shouldn’t take it for granted. PSI helps mothers and children survive the most serious health challenges they face – like a lack of access to family planning, or HIV and AIDS. And we stem the greatest threats to children under five, including malaria, diarrhea, pneumonia and malnutrition. Here are

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The Best Buys in Global Health: Striking an Effective Balance

To have real and lasting impact, we must step back from the intervention level of analysis to understand how we can mold entire ecosystems to better serve the health of broad populations. Sometimes this is called ‘health systems strengthening’, and sometimes it might be seen under the even broader rubric of ‘capacity building’.

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Striking an Effective Balance

By Karl Hofmann, President and CEO, PSI A ‘best buy’ in global health is an idea that can easily lead us to focus on a single intervention, a silver bullet in the fight to improve health outcomes around the world. And clearly, there are some notable interventions that truly do represent huge impact per dollar

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A Winning Strategy: Investing in Local Heroines

By Karl Hofmann, President & CEO, PSI

When you invest in local heroines, women win.

Despite all the systemic challenges women and children face around the world, we’ve learned that investing in local heroines who provide education and resources can help tear down barriers and save lives.

Here is an impact primer that shows how investing in local heroines helps PSI get results for women and children.

Local heroines trained in community health services save children’s lives.In many countries, mothers are unable to access health care for their children to treat preventable but deadly diseases like malaria, pneumonia, and diarrhea. We can shift that equation by deploying local health workers. In Cameroon, 48% of children received diarrhea treatment in areas served by community health workers vs. 7% of children in other areas with no community health workers.

Local heroines are effective champions for social change.There is often stigma associated with family planning activities. In Zimbabwe, where women are embarrassed to purchase female condoms, local heroines like hairdresser Tears Wenzira are distributing them in beauty salons. In fact, more than one million female condoms are distributed through this network of 2,500 hairdressers across the country.

Local heroines help keep mothers alive during childbirth.In the next 24 hours, 931 women will die worldwide from preventable pregnancy-related causes. In Pakistan, more than three-quarters of births take place at home, which is high-risk for maternal mortality. A pilot voucher program – where trained outreach workers recruit pregnant women from low-income households to receive subsidized reproductive health services from private health providers – increased prenatal clinic care by 16%, health care-facility based deliveries by 20% and postnatal care by 35%.

As you can see, PSI is committed to measuring our impact. And we’ve learned that investing in local heroines provides extraordinary returns on your investment.

Will you invest in a local heroine?

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Final Word

Something interesting is happening in global health. Organizations like PSI – that have worked for decades in the developing world, strengthening health systems, meeting the health needs of those hardest to reach, and building local capacity – are being joined by the corporate sector, which sees future business growth potential. Instead of working independently, these sectors – nonprofit and private – are working together. Profit and

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Handwashing with soap to help a child reach five years old

TV Asia USA covered the Help a Child Reach 5 campaign event featuring PSI, Unilever, Lifebouy soap and the Millennium Villages Project. Watch experts and advocates, including our CEO Karl Hofmann describe the importance of children reaching their fifth birthday and how handwashing with soap can make a difference.

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Saving Lives Through the Power of Soap

photo(New York) – Handwashing with soap saves lives. It is really that simple agree leaders from the private, NGO and academic spheres at an event this morning. As a child dies every fifteen seconds around the world, the time is now to bring solutions that save lives to scale.

“The cost of inaction is higher than the cost of action,” said Paul Polman, CEO of Unilever.

Polman was joined by economist Jeffrey Sachs of Columbia University, PSI CEO Karl Hofmann and Indian actress Kajol. The four called attention to the way that partnerships can accelerate programs like handwashing so that more lives are saved.

Unilever’s Lifebouy soap brand partners with PSI to run handwashing education programs in Kenya. A similar partnership with Sachs’s Millennium Villages Program further increases the reach and impact of handwashing.

“The 2008 crisis showed that while many people improved their lives, many were still left behind,” said Polman.

Lifebuoy’s Help A Child Reach 5 campaign aims to eradicate preventable deaths from diseases like diarrhea one village at a time, by teaching lifesaving handwashing habits. Hofmann praised the marketing abilities and reach of Unilever. He said that PSI was initially interested in learning from Unilever to improve PSI’s social marketing. The formal partnership that later developed showed just how NOGs can work with the private sector.

“As we look at the burden of disease, there’s naturally an overlap with the consumer goods marketing done by Unilever,” he said.

The idea was put into action when Lifebuoy launched its Help a Child Reach 5 handwashing campaign in Thesgora, a village in Madhya Pradesh with one of the highest rates of diarrhea in India. Lifebuoy has committed to teach Thesgora and the surrounding five villages the importance of handwashing at the five key occasions – and to help them sustain this habit. The initiative will increase the practice of handwashing with soap among children and therefore reduce the disease burden of child diarrhea.

Unilever Panel

Early results are exciting. The 6,000 people reached helped decrease the diarrhea incidence rate from 42% to 11% in a matter of six months. The next step will be to bring the program to the rest of the state and eventually all of India. Achieving that can be done through partnerships.

“Governments can find it hard to engage with programs that involve behavior change. Hygiene is an area which has been often overlooked. No business, government or UN agency can achieve the agreed reduction of child mortality alone, but by working together we can combine the expertise, resources and policy needed to achieve real change,” said Polman at the UN yesterday.

By working with Indian actress Kajol, Lifebouy hopes to reach more people. She described how simple it is for people to wash soap with their hands. Being a mother, she described a motivation to ensure that all children in India are able to survive and thrive.

Handwashing is working, they all agreed. Fewer kids are getting sick and fewer kids are dying. With the expiration of the MDGs around the corner, we must keep pressure up to include Water Sanitation and Hygiene in the post 2015 Sustainable Development Goals. Polman said he did not believe that handwashing will be a goal itself Post-2015, but was optimistic that it can be a key part of improving health and ensuring that fewer children die each year.

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