Procter & Gamble’s flagship social initiative has helped save the lives of 30,000 children globally. Katharine Earley explores how the firm is using the program to engage consumers and meet its goals. This originally appears on 2 Degrees Network here.
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As the global water crisis intensifies, some 780 million people lack access to safe water, while nearly 2,000 children under the age of five die from water and sanitation-related diarrheal diseases every day.
That is more than from HIV/AIDS and malaria combined.
Increasingly, major companies are tackling fundamental health and development issues, including safe drinking water, as they move beyond cutting their own impacts to make a positive contribution to society.
Procter & Gamble (P&G) is one such company. As a global manufacturer of everyday products, the $84bn consumer goods giant sees its responsibility very clearly as helping people to take small steps to improve their everyday lives.
Committing time, funds and resource to addressing sustainable development issues also represents an investment in future markets.

