Does social marketing work? It’s a question PSI often has to answer. That’s why we created the Social Marketing Evidence Base. Now all that evidence is even more accessible, thanks to this new infographic document from PSI.
TOMS is launching into the coffee market. Announced at South by Southwest, TOMS Roasting Co. offers six varieties of coffee, and they are advertising that each bag will deliver a week’s worth of clean water for one person. In planned TOMS cafés, one cup of coffee will be advertised to provide one day of clean water for one person.
To mark International Women’s Day this year, our partners at Marie Stopes compiled a list of 12 women and one man who’ve inspired change and helped to improve the lives of women either in their community or at a global level. Each day this week, they’ve revealed two names on the list, in the build up to International Women’s Day, which is coming up on Saturday, March 8.
A team of researchers mapped over 9,800 tweets with sexual and drug-related themes and found that their locations were a good predictor for established statistics on HIV-prevalence. “Because of the growing amount of social media data, researchers and public health departments will soon be able to build upon these methods to more accurately monitor and detect health behaviors and disease outbreaks.”
An interesting meta-ethnography recently published in open-access, peer-reviewed online journal PLoS OnE analyzed evidence of barriers and facilitators for prevention and health promotion activities. While there is much evidence in favor of primary prevention and health promtion activities, healthcare professionals are not able to conduct as much of those activities as they ideally would. It’s frustrating for them, and certainly a loss for the rest of us.
Administrator Raj Shah this week helped deliver the first liter of clean drinking water under a Global Development Alliance (GDA) between the US Agency for International Development (USAID) and Procter & Gamble (P&G) to improve health in Myanmar.
Over the next two years, USAID and P&G will make joint investments of at least $2 million on health projects aimed at providing clean drinking water through provision of P&G Purifier of Water packets, promoting better hygiene behaviors;,and building capability to deliver improved health services to mothers and children. These projects will be implemented on the ground by PSI.