Two years ago we started a project which focuses on men and family planning. The idea is simple: if we train men in an environment in which they are comfortable, and where they are among other men like them, they begin to listen, they begin to talk and they begin to learn. And we have been able to prove that our theory works.
By Brian Smith, originally posted at NextBillion.net.
Editor’s note: NextBillion Health Care has launched a new Market Dynamics initiative to encourage discussion about how markets impact health outcomes.
Why are so many global public health experts talking about “market dynamics” these days?
Whether we call it “market shaping” or “market facilitation” or the “total market approach,” there is a large and growing interest in the idea that we’ll be more effective in improving health outcomes at the base of the pyramid if we frame challenges in terms of markets. Why?
A March 2014 publication by the United Nations Convention to Combat Desertification contained two stunning statistics. It projected that “by 2020 an estimated 60 million people could move from the arid desert areas of sub-Saharan Africa towards North Africa and Europe” and that by 2050, “200 million people may be permanently displaced environmental migrants.”
But what is even more startling is what is absent from the recent U.N. report: There is no mention of improving access to family planning.
As the long-time President and CEO of Population Services International (PSI), Richard Frank was responsible for growing the organization from a small, unconventional, independent group with a passion for social marketing into an organization that gives millions of poor people around the world the opportunity to improve their lives. He passed away on April 20, 2014.
The Mexico City meeting is part of a series that started in Rome in 2003. Subsequent meetings in Paris (2005), Accra (2008) and Busan (2011) created an ever-stronger set of principles related to the effectiveness of development interventions. As time has gone on, the donor profile at these meetings has receded as partner nations in the developing world began participating in large numbers and with growing intensity. The global development challenge will require better coordination among all constituencies and this forum more than any other has the potential to play that role.
A statement from Karl Hofmann, PSI President and CEO
PSI believes that all people share equal human rights and that no person should be subjected to discrimination or violence on the basis of sexual orientation or gender identity.
Men who have sex with men are among the highest risk groups for HIV transmission, and discriminatory laws such as those recently adopted in Nigeria and Uganda will increase stigma, incite violence and have a negative health impact.
Such laws also undermine progress toward universal health coverage for all, a national health objective sensibly embraced by Uganda, Nigeria, and many other countries in Africa.
By Dr Angus Spiers, Deputy Director, Child Survival, PSI
Working in almost 70 countries means I spend a lot of time traveling and meeting people. A father of small children myself, I try to start my day in the villages I visit getting to know the lay of the land with the kids, kicking a soccer ball around, or just goofing off as kids like to do.
When it’s time to leave, I usually play one last game. About handwashing. Yes, handwashing…
Handwashing with soap is one of the most effective tools to stop the spread of disease, yet in many households worldwide it’s a low priority. Bathing, laundry and washing dishes are often higher on the list than getting kids to handwash with soap. Generally parents realize that handwashing is important, but what they don’t always know is that soap can help eliminate the diseases that can kill their children.
Poor hygiene contributes significantly to diarrhoeal disease, one of the leading causes of death and sickness among children below the age of five in Kenya. By ensuring that homes have access to clean water, decent sanitation and that kids practice proper hygiene, we can eliminate unnecessary sickness and death.
Many parents in the developing world view diarrhea as part of a normal childhood, so we must make a more direct connection for parents about disease and soap – see www.youtube.com/helpachildreach5.
Working with Unilever Foundation, Lifebuoy (the world’s number one germ protection soap) and the Government of Kenya, PSI implemented behavior change programs in schools and communities promoting handwashing with soap. The ‘School of Five’ program uses Lifebuoy soap products and specially-developed communication materials, enabling teachers and local health workers to help change behavior through fun handwashing programs and activities. Children learn that handwashing is important by making the process fun. Comics, games, handwashing diaries, reward stickers and posters encourage handwashing practice and provide kids with exciting talking points to share at home, at play, and in their communities.
It’s a method that PSI uses across the world – whether you call it ‘edutainment’ or ’social marketing’- it’s using lessons from the traditional marketing of products like a can of soda or a new movie to build interest for new products and services that promote healthy living.
Marketing tactics are used to inform people about the availability of a product, about adopting a new behavior and the difference that a service can make in their lives. Just as with a new bag or a new phone, appealing packaging and catchy messaging builds desire so that health consumers want to consume more.
Instead of just ‘wash your hands because I told you to’, the campaign helps makes handwashing a fun and desirable activity.
We use these techniques because we believe that markets, and the people who live within these markets, are a powerful force in the effort to end poverty. And that children are ideal agents of change (fellow parents, bear in mind the strength of ‘pester power’). Unlike a new bag of sweets, marketing healthy behavior within schools can translate to new knowledge and skills in the household and community-wide. That’s when we start to see real change.
To ensure our work in Kenya is sustainable, the program is part of the national-level school health policy – so there’s strong local ownership. Working within the education system to identify shared interests, exchange expertise, and promote handwashing with soap is critical for success.
Fewer cases of diarrhea and disease due to handwashing means more children reach their fifth birthday – a critical age when kids immune systems become strong. When kids are healthy, they get an education and become productive adults, grow their local economies and ensure those markets remain strong for the future.
This is how we hope to build a better planet. Working with like-minded partners across the world, we can all help make handwashing second nature for kids.
After all, it’s something I instill in my own children every day.
Photo Credit: Jackie N. Presutti 2013
By Melissa Mazzeo, Global Health Corps
I am surrounded by 105 other twenty-somethings at one of the most beautiful college campuses I’ve ever seen. Many of them have backgrounds similar to mine: public health with an international focus and a social justice bent. Others have followed completely different paths: computer science, economics, agriculture. But we share the belief that health is a human right and we are dedicated to ensuring equitable access to health care for all.
We are the fifth class of Global Health Corps fellows, on our way to yearlong placements at health organizations in Africa and the US. Our mission is to apply the skills we’ve developed in our academic and professional careers to improving health care delivery in resource-limited settings. It is a formidable task, but I am ready for it.
After college, I worked for three years at a global health organization in Boston. It was a great experience and I learned more about international development, social justice, and Microsoft Outlook than I ever could have in a classroom. But, after a while, I couldn’t help feeling detached, situated as I was in an office building thousands of miles away from the communities where the organization worked. I was developing skills and gaining knowledge, but I still felt like my understanding of the work was more intellectual than personal. I was inspired by the dedication and passion of my colleagues who worked in the field; I spent my time thinking and writing about global health equity, but they were living it. I wanted to live it, too.
Flash forward to Yale University: my apartment subletted, my passport renewed, and my two fifty-pound suitcases stuffed to the breaking point. My background in fundraising had paid off (pun intended) and I had been selected for a resource mobilization fellowship at Baylor College of Medicine Children’s Foundation, a pediatric HIV organization in Uganda. It’s exactly what I wanted – a chance to use my existing skills and to witness global health work being done first-hand – and I couldn’t be more excited about the challenge ahead of me.
Melissa is living and working in Kampala, Uganda for a year through a Global Health Corps fellowship. Her placement organization is Baylor College of Medicine Children’s Foundation – Uganda. During the year, she will be guest blogging about her experiences.
By Karl Hofmann, President & CEO, PSI
The end of each year provides the opportunity to reflect on what transpired and what was accomplished. Global health saw plenty of victories and setbacks in 2013. Drug resistant TB, slowing donor funding, new outbreaks of polio and a devastating typhoon showed how easily progress can stall.
Amid these challenges emerged a changing global health landscape. The old way of doing things is now, more than ever, on its way out. In the next five years, the range of actors that are engaging and making a difference in addressing global health issues will continue to broaden and expand, even as the underlying health challenges narrow, and as The Lancet recently described, converge.
The infrastructure that developed over the last 50 years to tackle global development – the United Nations, donor agencies, international NGOs, other intermediaries and host governments – now finds itself working more and more with corporations, impact investors, next generation philanthropists, and socially networked individuals. This burgeoning ecosystem of development actors generates unprecedented attention and potential resources to address global poverty. Getting the roles right for these and other players might have a lot to do with whether we can end extreme poverty during our lifetime.
These are our top 10 moments for global health in 2013. Top 10 lists inevitably leave lots out. What did our global health and development leaders miss? Let us know what you think and share a few of your predictions for 2014.
We include Haiyan not only for the unimaginable devastation it caused but as a reminder that when the media attention wanes and the world moves on, the health needs of the people affected will still be great.
“We will continue to serve these communities’ immediate needs, as well as long-term needs including child and maternal health; nutrition; water, sanitation and hygiene; and mental health services.” - Nancy A. Aossey, President & CEO of International Medical Corps
The impact of Malala Yousafzai’s efforts on education is obvious, less so is the impact she will have on the reproductive health of girls and women. If Malala has her way, girls will not only be better educated, they will have healthier families, build stronger communities and contribute to more robust economies.
The world is watching how the polio community will overcome conflict and violence to eradicate polio by 2018.
In September, The World Bank, UNICEF, USAID, Norway committed $1.15 billion over the next three years to advance progress toward Millennium Development Goals 4 and 5, and to get essential services and medicines to women and children who need them most.
Women philanthropists are catalysts for new, innovative ways to deliver life-saving health products that will improve the lives of girls and women throughout the world. They are engaged and here to stay.
World leaders acted on their commitments to eliminate gender-based violence, signaling a tipping point in the fight. Momentum is behind the movement. This is an issue to watch in 2014.
An impressive level of financial commitment from existing and new donor governments sends a strong signal.
Public-private partnerships are not new. It is the magnitude of USAID’s partnership with Walmart that made us stand up and take notice.
By many measures the world is making great progress against TB – the rate of new cases has fallen worldwide and new drugs are in development – yet drug resistance seriously threatens that progress.
More than 5,000 people gathered at Women Deliver in Kuala Lumpur, Malaysia, to promote the health of girls and women, adding additional momentum to what economists, government donors, philanthropists conclude: when you invest in the health of girls and women, you lift.
Read the latest edition of PSI’s Impact Magazine here.
By Dr. Anges Binagwaho, Minister of Health, Rwanda
The op-ed originally appeared in US News and World Report. It is based on an article she co-authored last week in the New England Journal of Medicine on the HRH program together with Paul Farmer, Eric Goosby and others. Available here.
Over the past decade, we have made extraordinary gains against the world’s deadliest diseases thanks to the U.S. President’s Emergency Plan for AIDS Relief and The Global Fund to Fight AIDS, Tuberculosis, and Malaria. These initiatives are saving millions of lives every year. In order to make these gains truly sustainable, we must now address a critical challenge in low-income countries: an acute shortage of highly-trained health professionals.
While Sub-Saharan Africa bears 24 percent of the global disease burden, it’s served by only 4 percent of the global health workforce. As the World Health Organization just announced, the global health worker shortage stands at more than 7.2 million today and is expected to grow to 12.9 million by 2035.
A report that my colleagues and I published in the “New England Journal of Medicine” offers compelling new evidence about the power of partnership in helping Rwanda, my country, to overcome this obstacle. The Human Resources for Health program – financed by PEPFAR and The Global Fund – is building health care worker capacity in Rwanda over the next seven years to ensure that we can meet the pressing health challenges facing our people.